Thursday 10th September 2015
- €12 million campaign to promote Ireland as a tourist destination.
Building on a successful 2015 tourist season an extra €12 million will now be used to attract more visitors to Ireland, as part of Tourism Ireland’s autumn marketing campaign. It is great to see that Cork has been included in this campaign, which will deliver benefits for tourism across the city and county.
Cork is getting particular attention as part of this campaign and hopefully this will increase the number of overseas visitors. Cork has a great international reputation for food and food products and this will be highlighted as part of the campaign. Travel vloggers have been commissioned to produce a series of videos, which will include gastronomy in Cork city and county as one of three themes. This will bring international attention to the excellent food produce our county has to offer.
People in key tourist markets will also be targeted, encouraging them to fly to Cork. An online and outdoor advertising campaign will promote flights to Cork from key European markets and flights from Germany, France, Italy, the Netherlands and Spain will be advertised. This is another measure that will help to continue the trend of increasing traffic at Cork Airport.
It is great to see Cork included as a central part of this latest tourism marketing campaign. This is vital for our city and county. But we need more campaigns and marketing drives that will promote Cork as a distinct region and brand. Under national policy this role falls to both local councils and Fáilte Ireland also has a role to play. We need to see the plan for marketing brand Cork as a tourist destination as soon as possible.