New tourism policy must be basis for marketing Cork as a single destination – Buttimer

Wednesday, 25th March 2015

  • Cork must be marketed as a single tourist destination.
  • New national tourism policy, People Place and Policy – Growing Tourism to 2025, can be the basis for new approach.

Cork must be marketed as a single destination and as the gateway to all Munster counties when it comes to attracting tourists. The new national tourism policy, People Place and Policy – Growing Tourism to 2025, which was launched this week, must be the basis marketing Cork as a single region.

The new policy provides for a central role for local authorities in marketing their region. This opportunity must be used to market Cork as a single region over the next decade. Recently there have been attempts to do this but very little has been achieved. Last year Cork INC was established but little has been heard from it. Fáilte Ireland has set up a group to put together a strategy to market Cork but it will be nine months before anything is heard about its plans. Clearly, marketing Cork as a single destination has not been treated with the urgency it deserves.

At the moment both Cork City and County Councils focus on marketing their own areas. This only leads to confusion as locals, let alone tourists, don’t realise where the boundary is between both Councils. Even the simple issue of one website for Cork hasn’t been addressed, Cork City Council uses the and Cork County Council uses This only adds to the confusion for anyone looking to visit Cork.

The urgency of a new approach to marketing Cork is clearly evident when the issue of the continuing decline in passenger numbers at Cork Airport is considered. If the difficulties at Cork Airport are to be addressed it requires a comprehensive marketing strategy to be in place for the entire Cork region and we must begin to sell Cork as the gateway to all southern counties. An urgent focus on marketing Cork as a single entity will help the airport and all businesses based across the county.

A new tourism policy provides the basis for a fresh approach when it comes to marketing Cork. But if this is going to be delivered then it needs to be led by Cork City Council, Cork County Council and Fáilte Ireland working with other stakeholders.


Posted under Cork, Cork City, National Work, Tourism

Funding for Cork festivals supports local tourism – Buttimer

Tourism Info GraphicTuesday, 3rd March 2015

  • Funding for Cork festivals will continue to help support tourism and cultural activities in Cork
  • Failte Ireland has approved €47,000 for 15 festivals in Cork


Festivals are a very important part of the social and cultural fabric Cork, each year they help attract tourists to our city and county and are an opportunity for local residents to explore a wide variety of events.  The funding announced by Minister Ring will ensure that the 15 festivals that are sharing €47,000 will again be success in helping to support local tourism.

The festivals that will benefit from this funding include Cork Folk Festival, Cork Craft and Design and Ocean to City.  Each is a unique event that showcases a different aspect of Cork life.  When each festival is taking place our varied cultural and artistic heritage is put on show, attracting thousands of visitors and boosting business and tourism in both city and county.

Nationally over €500,000 has been approved by Fáilte Ireland for regional festivals and events taking place this year.    This will support 187 events and is in addition to almost €2.3 million which was already announced for 27 large national festivals throughout Ireland in 2015.


Posted under Cork, Cork City, Tourism

New route shows potential for growth and expansion at Cork Airport – Buttimer

Tuesday, 3rd March 2015

  • New destination from Cork Airport shows that clear potential for growth and expansion exists.
  • CSA Czech Airlines to begin twice weekly direct flights from Cork to Ibiza.

The decision by Czech Airlines to add twice weekly direct flights to a new destination is welcome news for Cork Airport.  It shows that clear potential for growth and expansion exists at Cork Airport.  In other positive developments at the airport further announcements are expected this year, the team at Cork Airport, led by Niall MacCarthy, deserve to be congratulated for their efforts in securing this new route.

While there has been a decline in passenger numbers at Cork Airport it remains our country’s second busiest airport.  Passengers flying from Cork Airport have a choice of 42 scheduled destinations, which will increase with the new announcement, this compares to only 29 destinations available from Shannon.  For people travelling to and from the South of the country Cork offers more routes and more options when it comes to fights.  This reality needs to be broadcast; the benefits of using Cork Airport need to marketed and promoted here at home and overseas.

We are all concerned about the future of the airport and we must work to put in place structures and supports that will enable the airport to be properly marketed and promoted.  We need a far-reaching plan to reverse the recent trend of falling passenger numbers, and all funding options should be considered.  An integrated and properly resourced tourism structure that focusses on growing inbound tourism is needed; this would be a great benefit to the efforts to market the airport.  This must involve clear accountability and targets, working with stakeholders such as the airport and hotels.  I have written to the Minister for Transport, Paschal Donohoe, requesting a meeting to discuss these issues that are critical to the future of Cork Airport.


Posted under Cork, Cork City, Tourism, Transport